Prior to buying CeCe Caldwell paint, I tried to find some comparisons and could not find too many. I went ahead to make the purchase and I thought I would do my own little review. I have used ASCP for all of my furniture except my latest piece. It's not that Sloan made my unhappy, I just thought for color's sake, I would try Caldwell. It is nice to have an additional palette to work with. Sloan's paint has always rocked my world. It goes on with ease, over any material: wood, metal, plastic, laminate, etc. The second coat is goes on with a little more umph, due to the thickness of the paint. It sands beautifully, and the smooth finish is perfection. I love Annie Sloan, the negative, not as many vibrant colors to choose from and it is expensive for a small can of paint.
I was thrilled to see CeCe's color palette, so many bright colors to choose from. Love the eco friendly packaging and it is a smidge (barely there) cheaper than Sloan. It goes on thinner so each consecutive coat is easy to cover the first, that being said, it took me 4 coats vs. 2 that Annie's usually takes me. I am not sold on CeCe's for this very reason, the first coat appeared almost transluscent which took me aback. I was painting laminate, but have used Annie for laminate as well. I am not counting Caldwell out just yet, it may have been the color I chose. I have 2 more colors to give a go to see if there is any difference. Fingers crossed, I would love to be a loyalist, but I have a pretty open mind, especially if we have comparable products with more colors to choose from!!!!